A Visionary Leader in Paintless Dent Repair

Jeff Williams, a founding member of Dentsmart in 2002 and current CEO, has been instrumental in shaping the company’s success and growth. As a franchise owner serving southern Illinois, Indiana, and Eastern Missouri, Jeff brings decades of experience and leadership to the Paintless Dent Repair (PDR) industry, combining a hands-on approach with innovative strategies to deliver excellence to every client and partner.

A Career Built on Expertise and Drive

Jeff’s journey into PDR began with a solid foundation in auto collision repair. With certifications as an ASE Master Technician, an all-level certified painter, and a General Motors journeyman collision tech, he transitioned from managing body shops and independent adjusting firms to mastering PDR in its early days. His ability to adapt and innovate led to his involvement in Dentsmart during its infancy, where he has since driven the company’s evolution into a leading PDR organization.

Pioneering Success in PDR

Under Jeff’s leadership, his team of over 40 highly skilled technicians excels in all aspects of PDR, including hail damage, fleet services, daily market repairs, storm management, and industry training. With a diverse skill set, they provide exceptional service to automotive dealerships, body shops, and insurers, while supporting their needs with a proven 20-year track record of success.

Portrait of Dentsmart CEO Jeff Williams, owner of the southern Illinois franchise

Jeff Williams

Southern Illinois Franchise Owner

Meet Jeff's Team

Portrait of Dentsmart VP of operations Mark Abel

Mark Abel

Southern Illinois Manager

Portrait of Dentsmart chief administrative officer caitlyn williams

Caitlyn Williams

Billing Specialist for SI & SEMO

Stephanie Onyon

Billing Specialist for CIL

Portrait of Derek Whitton, of Dentsmart

Derek Whitton

Client Service/Marketing CIL & Indiana

Portrait of Dentsmart chief human resources officer Brittany Webb

Brittany Webb

HR

Portrait of Brad Forster, of Dentsmart

Brad Forster

Operations Manager SIL & SEMO

What Sets Jeff’s Franchise and Leadership Apart?

Creating Opportunities and Driving Growth

Jeff is motivated by a mission to create pathways for people from all backgrounds to succeed. By developing business opportunities and career paths for his team, he has fostered a culture of growth and excellence. His dedication to supporting body shop partners in southern Illinois and beyond and expanding market share has set a standard that competitors strive to meet.

Commitment to Community and Connection

Jeff’s philanthropic efforts include donating to local FFA programs, schools, and sports teams. He leads initiatives like raising 1,000 pairs of shoes annually for children in need and supporting community projects through local churches.

A Personal Touch

Outside of work, Jeff enjoys motorsports, outdoor activities, fishing, and playing the guitar. A long-time practitioner of Kali fighting, he values discipline and strategy, traits reflected in his professional approach.

Why Partner with Jeff Williams and Dentsmart?

When you partner with Jeff, you gain more than a service provider—you gain a committed partner focused on your success. With a combination of cutting-edge technology, industry-leading training, and a personalized approach, Jeff’s franchise consistently delivers exceptional results for body shops, dealerships, and insurers.

Let’s Build Success Together

Contact Jeff via call, text, or email to learn how his franchise can elevate your southern Illinois business with timely responses, accurate pricing, quality repairs, and exceptional customer service.