The Marketing Department shapes how the world experiences the Dentsmart brand. By amplifying our message, supporting our franchise network, and engaging customers across multiple channels, Marketing ensures Dentsmart stands out as a trusted, innovative leader in the PDR industry.
Brand Visibility & Awareness
Marketing strengthens Dentsmart’s presence in existing markets while expanding awareness into new ones. Through digital campaigns, traditional media, and strategic storytelling, the team elevates brand recognition and communicates what makes Dentsmart unique.
Lead Generation & Revenue Support
Aligned closely with the Sales Department, Marketing develops targeted campaigns that attract new customers and convert quality leads. From awareness to decision-making, Marketing supports every step of the customer journey to help drive revenue and maximize the impact of each campaign.
Partner Engagement & Customer Experience
Marketing builds and nurtures relationships with franchisees, body shop partners, insurance carriers, and prospective customers. Consistent, positive brand interactions—across email, web, social media, and events—helps enhance loyalty, satisfaction, and long-term retention.
National Recognition & Industry Leadership
To elevate the Dentsmart brand nationwide, Marketing secures industry visibility through awards, partnerships, trade shows, and national events. These efforts reinforce Dentsmart’s credibility, attract new opportunities, and position the company as a leader within the PDR marketplace.
